30th Annual of Advertising and Editorial Art / Pellegrini & Cudahy

"This, the 30th consecutive annual of the art directors club of New York, is a worthy addition to its predecessors. Started in 1921, this series provides the only permanent record of the outstanding achievements and year-to-year trends in a field that has been termed 'the largest and most effective practice of art in America'. -- Selected again by a jury comprising the entire membership of the club, the award winners and other entries shown in the 30th national exhibition of advertising and editorial art are presented in these pages, an invaluable collection of visual ideas and techniques. Superbly designed by Ladislav Sutnar, the book includes new features such as a color portfolio, an index of art directors and, reflecting its growing importance, a special section on television commercials." - front matter Contents: Foreword by Richard S. Chenault -- SECTIONS -- Magazine Advertisement -- Newspaper Advertisement - Small Ads -- Trade Periodical Advertisement -- Direct Mail - House Organs -- Posters - Car Cards - Calendars - Record Albums - Book Jackets -- Editorial -- List -- Index