A Manual of Advertising Typography / Thomas B. Stanley

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Identifier: REF.TY.1983
Object type: Books
Dimensions: 27, [1] pages : illustrations ; 31 cm
Copyright dates: 1935
Created by: Thomas B. Stanley
Published by: Prentice-Hall, Inc.
A combination of source-book and work-book for students, including ten full-page and seven charts; with bibliography, suggestions for study, and space for notes, layouts, solutions of assigned problems, and selected type specimens. Includes the student's hand-written notes and marks. Additional assignment materials and study sheet preserved in a pocket attached to the inner side of the back cover. "The approach to the subject of advertising typography used in this book has been developed in actual classroom practice in New York University... to give the student a necessary nucleus of information about principles and technique; to supplement classroom instruction and outside reading; and to provide a basis for the solution of assigned practical problems."--Introductory Note Summary of Sections: The Origin and Development of the Roman Alphabet -- Basic Groups of Type Faces -- How to Recognize Type Faces -- Commonly-Used Body and Display Faces -- First Steps in Advertising Layout -- Tone, Contrast, Proportion, Balance, and Spacing -- The Principles of Legibility -- Harmony and Suggestion in Typography -- Copy-Fitting and Type Computation -- Preparing the Working Layout -- Decoration; Typographic Effects and Styles -- Bibliography and Suggestions for Study.